Welcome to our July Newsworthy Snippets edition!
Time to have a quick round-up of what has been happening at Alexir this month, which you may have seen on our social media feeds. The holiday season is upon us but the projects keep coming through the design studio, onto our factory floor and finally into our co-packing plant. We are proud of all our teams who make these projects happen and grateful to our customers who give us the opportunity to make them happen.
We have, however, been rewarded for all of our hard work…see further down for news on the UK Packaging Awards 2022.
An exciting new taco kit has launched exclusively at Tesco and is a partnership between McCormick & Company and the Group Herdez, the number one salsa brand in Mexico.
The taco kits aim to provide consumers with the inspiration to enjoy a taste of the true flavours of Mexico in their own homes; a range of flavours from the Yucatan region on the East Coast, to the Oaxaca region on the West Coast and the street flavours of Mexico City.
With a tight launch deadline the Alexir Partnership worked closely with McCormick to ensure a successful delivery of the final product into 500 Tesco stores. At Alexir we designed the carton, sourced and supplied the outer packaging and packed the multiple components into the carton to get the new product into the marketplace.
All of this was achieved in a tight timeframe and all because it was managed under one roof.
We had some big news this week. We entered three packs into the UK Packaging Awards 2022 and all three packs were shortlisted! Moreover, all of the entries perfectly showcase the numerous following packaging substrates that we can sample, manufacture and source for our customers; folding box board, rigid board, pulp trays and corrugate board.
– Liptons Advent Calendar – Cartonboard Pack of the Year
– Whittard of Chelsea Tiger Tea Gift Set – Limited Edition of the Year
– Knorr Corrugated Case – Corrugated Case of the Year
