Flower and White approached two of our Partnership divisions (Alexir International and Alexir Packaging) to help them with the packaging for the re-brand of their Bars, Bites and Kisses.
Embedded within Flower and White’s ethos is the need to tread more lightly on the planet. Therefore, Flower and White required recyclable cartons for their Meringue Kisses. These cartons needed to be printed with 3 different print designs and have consistent colours that matched their Meringue Bites and Meringue Bars packaging.
Additionally, an SRP was required for their Meringue Bars which needed to be made from recyclable board and have 5 different print designs.
As both Alexir Packaging and Alexir International worked on this project, it was vital that they managed not only the substrates used but also the suppliers and use of colours across the various print processes and materials. To overcome these challenges, Alexir Packaging and Alexir International worked directly with the design agency to help keep artwork consistent across substrates.
Since the launch, Flower and White have expressed that they were very happy with the packaging which has led to the Partnership working with Flower and White on various other NPD projects.
Alexir are a pleasure to work with as they are organised, one step ahead, efficient and clear, as well as communicative on the detail. They are always looking for the best solution for customers which is refreshing.
